Vision

The influencer market is growing by 30% annually, while traditional advertising is is shrinking and GenZ and millennials are suffering a huge loss of reach. Worldwide we count 303 million influencers (CH: 47k) and 5.17 billion users. In 2023, 250 billion USD (CH: 100m) was generated with influencer marketing.

To date, the collaboration between brands and influencers and the campaigns have been are handled by agencies. The manual mediation work consumes up to 50% of the budget budget and is aimed at companies that are already social media experts and at Macro-influencers with more than 50k followers.

winfluence is the world's first and only self-service marketplace that handles campaigns fully automatically. Briefing a campaign is as easy as ordering a pizza. ordering a pizza. Once the campaign has been published, winfluence's AI finds the influencers that achieve the highest match with the brand. We can prove that several small influencers achieve a higher performance than one VIP influencer. That's why we offer the campaign to a cluster of micro-influencers.

The fee for the influencer is calculated based on their KPI and is dynamic. The billing is highly reliable and is based on Swiss law. Our aim is that brands benefit from our subscription model and that we continuously optimize the cluster, similar to Google Ads, continuously optimize the cluster.